CFIB | Small Business Saturday
Shop Local | Campaign 2025

Small Business Saturday

Shop Local | Campaign 2025

Small Business Saturday Shop Local | Campaign 2025

The Project

Updated digital assets for cross-departmental use, and prepared print-ready posters with appropriate print specifications, colour management, and prepress requirements to ensure production-ready output.

Softwares Used:

Adobe Creative Suite: Adobe Illustrator,
Microsoft Office Suite: Word

Develop and execute the Small Business Saturday® partnership campaign to support small businesses year-round by encouraging patrons to shop locally ahead of the holiday shopping season.

Main Take Aways

I designed digital assets using Adobe Illustrator for the campaign’s downloadable toolkits, including bilingual (French and English) posters featuring the event details and updated QR codes for each version of posters. The colour selection ensured preparation for prepress operations and large scale printing with vendors.

I collaborated with the Digital and Social Media teams to ensure our campaign image library was organized and all assets were accurately named and rendered for web display.