CFIB | Small Business Saturday
Shop Local | Campaign 2025

Small Business Saturday

Shop Local

Small Business Saturday Shop Local

The Project

Develop and execute the Small Business Saturday® partnership campaign to support small businesses year-round by encouraging patrons to shop locally ahead of the holiday
shopping season.

I designed digital assets using Adobe Illustrator for the campaign’s downloadable toolkits, including bilingual (French and English) posters featuring with the event details and updated QR codes for each version of posters. Colours used ensured preparation for prepress operations and large scale printing with vendors.

I collaborated with the Digital and Social Media teams to ensure all assets were accurately named and rendered for web display, properly exported, and uploaded to maintain and update the campaign’s
image libraries.

01. Poster

01. Poster

Thank You @ Milk & Honey Eatery
for promoting Small Business Saturday Shop Local 2025!

02. Campaign Digital Library 2025

02. Campaign Digital Library 2025

03. Digital E- News Banner

03. Digital E- News Banner

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