#SmallBusinessEveryday is an campaign at CFIB designed to encourage local patrons to show their appreciation for small businesses by voting for their favourite local business in The Big Thank You Contest.

The campaign incentivizes participation through meaningful rewards:

• A $1,000 cash prize awarded to one winning participant

• A $3,000 prize awarded to the business with the most votes,
  along with a curated Thank You Gift Box

Campaign Rollout & Toolkit Development

As part of the campaign rollout, I developed a comprehensive digital marketing toolkit to ensure cohesive and consistent brand execution across all touch points. All materials were produced in both English and French, ensuring accessibility and consistency across
diverse audiences.


Impact

This unified toolkit enabled seamless campaign adoption across platforms and stakeholders, strengthened brand recognition, and supported widespread community engagement with local businesses.