Designing for Social Change | Seneca@York

CMC (Collaborative
Marketing Campaign).

The Project

Designing for Social Change was a collaborative group project. In response to low admission rates, our team explored the question: How can emerging designers spark interest among high school students in pursuing careers in medicine and pharmacy at the University of Toronto?

Using user experience research and survey data, we developed a campaign concept and an app presentation designed to encourage students to consider and pursue careers in the medical and pharmaceutical fields at UofT.

Main Take Aways

User Research & Target Audience Research

Conduct user and target-audience research to better understand student needs, behaviours, and experiences, using those insights to inform design decisions and create more relevant, accessible, and engaging student experiences!

Softwares used:

Figma, Blender, Photoshop,
InDesign, Illustrator, Bridge.